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The Startup Way – Eric Ries

The Startup Way – How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth.

In The Lean Startup, Eric Ries laid out the practices of successful startups – building a minimal viable product, customer-focused and scientific testing based on a build-measure-learn method of continuous innovation, and deciding whether to persevere or pivot. In The Startup Way, he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio.

Drawing on his experiences over the past five years working with these organizations, as well as nonprofits, NGOs, and governments, Ries lays out a system of entrepreneurial management that leads organizations of all sizes and from every industry to sustainable growth and long-term impact. Filled with in-the-field stories, insights, and tools, The Startup Way is an essential road map for any organization navigating the uncertain waters of the century ahead.

Editorial Reviews

"Eric Ries just might be the new Peter Drucker. This masterpiece unpacks what it takes to achieve innovation at scale in modern organizations. Ries provides leaders the right mindset and methods for building big organizations where people work much as entrepreneurs do in the best little startups."
-Robert I. Sutton, Professor of Management Science and Engineering and Professor of Organizational Behavior at Stanford, co-author of Scaling Up Excellence, author of The Asshole Survival Guide.

"Startups are experiments — some are successful, some aren't, but they're the best way to bring new ideas to market. So how can a big company become more startup-like… or revive the focus and spirit that birthed it in the first place? Building on his revolutionary lean startup work, but applied to big companies, Ries' book shows you how."
-Marc Andreessen, co-founder and partner at Andreessen Horowitz

"I have witnessed firsthand how Eric Ries weaves the impact of lean start up methods with speed and scale into a big company. The Startup Way is an indispensable resource for companies, big and small, looking for faster, more sustainable ways to grow."
-Beth Comstock, vice chair of GE

"Any leader looking to be on the cutting edge needs to ponder the lessons in this important book. Eric Ries demonstrates once again that the best ideas are both fresh and common sense once presented. An essential blueprint for modern companies—from large corporations to family businesses or nonprofits—for decades to come."
-Lawrence Summers, University Charles W. Eliot professor and former U.S. Treasury Secretary

"Continuous innovation is the key to long-term impact and success. Eric shows how organizations of all kinds—not just startups—can be built to learn and adapt. In the pivot-or-perish networked world of twenty-first-century business, this is mission critical reading."
-Reid Hoffman, co-founder of LinkedIn and co-author of the #1 New York Times bestsellers The Alliance and The Startup of You

"Organizations are normally where entrepreneurship goes to die, but Eric Ries has the master plan for breathing new life into them. This is a remarkably useful playbook that every business, government, and nonprofit needs to ignite the spark of innovation and fuel the fire of change."
-Adam Grant, New York Times bestselling author of Originals, Give and Take, and OPTION B with Sheryl Sandberg

"My research has focused on what causes established companies to maintain success, and The Startup Way provides practical guidance on how to do just that."
–Clay Christensen, Kim B. Clark Professor of Business Administration at Harvard Business School

"The Startup Way creates a vision and blueprint for a new form of management which combines entrepreneurial and general management skills and practices. The inspirational examples across multiple, diverse organizations show that integrating the highly iterative, experimental mindset and skills of start-ups into established organizations is key to unlocking continuous innovation and sustainable growth… Provides clear and useful guidance for tackling the toughest challenges."
–Kathy Fish, CTO, Procter & Gamble

"To succeed in the Third Wave, an era where technology will disrupt everything from education to healthcare, companies will need new tools and approaches. Eric Ries provides a road map for companies on how to use entrepreneurial principles to achieve transformational growth."
— Steve Case, former Chairman of AOL Time Warner and author of the New York Times bestseller The Third Wave

"The Startup Way is a wonderful decoder ring for those seeking to create, nurture, and sustain entrepreneurial thinking in companies at any size and scale. Rich with case studies showcasing real world applications and lessons learned, The Startup Way builds on the proven techniques from The Lean Startup with the next generation of best practices for companies of all sizes and industries."
-Brad D. Smith, chairman and CEO of Intuit

"A fascinating, supremely useful read. On the foundation of his transformational The Lean Startup, Eric Ries has built a compelling case for organizational entrepreneurship to enable continuous transformation at scale. As he convincingly argues, it is not for every organization – only those that hope to survive and succeed in today's environment."
-General Stanley McChrystal

"The Startup Way teaches companies of all sizes how to effectively incubate and maintain an entrepreneurial culture through growth by allowing employees to find their inner entrepreneur. A must read, especially, by all leaders burdened by legacy organizational baggage and processes."
–Aaron Levie, co-founder and CEO, Box

"If The Startup Way can transform the federal government — and it has — it can transform your company. For everyone who's thought 'there has to be a better way,' here's your proof and a playbook to make it happen."
–Jennifer Pahlka, Founder and Executive Director, Code for America

"Big companies are struggling as never before. They need a brand new stem-to-stern game plan, and they get exactly that in Eric Ries' new book The Startup Way. It keys off The Lean Startup and makes a great leap forward. The game plan Eric suggests is 'not optional' for our bumbling big outfits. Well done!"
-Tom Peters

"As someone who is deeply committed to the public sector, I was heartened to see that the entrepreneurial principles and practices that Eric Ries describes in his new book, The Startup Way, apply equally effectively to governments and nonprofits, as well as for established for-profit businesses. If you want to visit the future of the modern organization, read this compelling book."
–Gavin Newsom, Lieutenant Governor of California

"In The Startup Way, Eric Ries uses his years of work with companies like GE and Toyota to show us what the company of the future will look like. If you want to know how companies can become more agile, more innovative, and more resilient in the face of today's relentless pace of change, this is the book for you."
-Arianna Huffington, founder of The Huffington Post and founder and CEO of Thrive Global

"The American economy relies on a startup culture to create new goods and services, provide job opportunities, and raise living standards. Eric Ries's The Startup Way provides a compelling roadmap to guide all organizations – old and new, big and small, high-tech and low-tech – to build a startup culture to experiment, iterate and innovate."
-Alan Krueger, Chairman of the President's Economic Advisers under President Obama and Bendheim Professor of Economics and Public Affairs at Princeton

"A twenty-first century toolkit that will allow any company to flourish."
–Ron Conway, founder and co-managing partner of SV Angel

"People tend to associate the term 'startup' with a uniqueness that assumes a culture of creativity, innovation, and continuous learning. But as Eric Ries' shows, you don't have to fit the mold of a typical Silicon Valley start-up to prioritize learning over perfection, and create a culture where making mistakes is not just accepted, but encouraged. The Startup Way presents a new vision for what a modern company can, and should, look like."
–Reshma Saujani, founder of Girls Who Code

"In The Startup Way, Eric Ries offers leaders across the public, private and non-profit sectors a road map for managing continuous innovation, regardless of organizational size or complexity. As someone who helped introduce some of these practices to the U.S. government, I've seen firsthand the improvement in people's lives."
–Aneesh Chopra, former U.S. CTO

"Eric Ries does it again — brilliantly. In his new book, The Startup Way, Ries argues that established businesses need to build a new entrepreneurial capability in order to innovate continuously. Most large companies are missing this fundamental piece of the corporate innovation puzzle. Neglect his advice at your peril."
-Thales Teixeira, Associate Professor of Business Administration at Harvard Business School

"A future classic, a book that will inspire thousands of companies to leap into a much needed re-invention."
-Seth Godin, author of Linchpin

"In The Startup Way, Eric Ries applies the secrets of Silicon Valley to established companies in every industry. The fact is, today, every one of us is in Startup mode. Every leader and aspiring leader should read this eye-opening book."
-Marshall Goldsmith, author of the #1 bestselling Triggers, and What Got You Here Won't Get You There

"Eric brilliantly describes the limitations of old management thinking in a time where competitors bring out new products an order of magnitude faster than legacy companies. The Startup Way describes how to foster entrepreneurial leadership essential to corporate survival in the 21st century."
-Jeff Sutherland, co-creator of Scrum Inc. and author of SCRUM: The Art of Doing Twice the Work in Half the Time

"Eric Ries shows that entrepreneurial management is a key to success in this fast-changing world. At ING we've embedded lean startup principles into the way we innovate, The Startup Way brings new and valuable insights"
-Ralph Hamers, CEO of ING Group

"Eric has done it again! Every company can benefit from these startup principles — and should — because if they don't, a startup is probably going to drink up all their milkshake. This is the internet revolution and if your company isn't adapting to The Startup Way, it's failing."
– Alexis Ohanian, cofounder of Reddit & Initialized Capital, bestselling author of Without Their Permission

"The most important companies in the world were not built in a day. Companies like Facebook, SpaceX, and AirBnB did not stop after their first successful product. They continued to innovate, even in the face of extreme competition from startups. As a long term investor, I look for companies that can maintain that innovative edge over the course of decades. This book gives the blueprint essential to creating and sustaining that innovative culture regardless of the size of the company."
— Brian Singerman, Partner, Founders Fund

"There's a lot of talk about the need for more entrepreneurship in today's changing economy. But there isn't a lot of real insight about just what that means. The Startup Way is the toolkit every business needs to make itself both more entrepreneurial and more effective."
— Tim O'Reilly, CEO O'Reilly Media

"The problem with many 'how-to' books is that they don't really answer on the promise of teaching us how to. Not so with Ries' new book: this book is born out of the real world of application. It teaches line by line the path to put lean thinking to work in order to produce breakthrough results in culture and growth."
— Greg McKeown, the author of the New York Times Bestseller, Essentialism: The Disciplined Pursuit of Less

ERIC RIES is an entrepreneur and author of the popular blog Startup Lessons Learned. He co-founded and served as CTO of IMVU, his third startup, and has had plenty of startup failures along the way. He is a frequent speaker at business events, has advised a number of startups, large companies, and venture capital firms on business and product strategy, and is an Entrepreneur-in-Residence at Harvard Business School. His Lean Startup methodology has been written about in the New York Times, the Wall Street Journal, the Harvard Business Review, the Huffington Post, and many blogs. He lives in San Francisco.